Anthony Lamacchia

Worried about iBuyers? Well, they aren’t going away!
Worried about iBuyers? Well, they aren’t going away!

Worried about iBuyers? Well, they aren’t going away!

Anthony Lamacchia

December 2019

Boston area broker-agent Anthony Lamacchia has an interesting approach to the iBuyer phenomenon. Beat them at their own game before they even get a foothold in your market. In this webinar you’ll learn:

  • why  launching your own iBuyer program makes sense!
  • how to launch  your own instant buyer program.
  • where Anthony incorporates his “Offer Now” program into his menu of services.
  • the successes and failures he’s experienced so far.
  • what he envisions for his firm and  from the iBuyer opportunity as a whole.

View Recording

About Anthony

Anthony is the Broker/Owner and CEO of the Lamacchia Companies, Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc.  Currently, Anthony spends his time running the companies, training agents and his national coaching customers, and strategically planning for the future.   Given the size of the company and its rapid growth, he spends most of his time working on Lamacchia Realty with his leadership team which is what it all started with and what feeds the other companies.  Anthony is considered an industry expert, having done hundreds of television appearances on local news and many speaking engagements at national industry conferences, such as the National Association of Realtors Annual Conference, Zillow Conference, Inman News Summits, RIS Media and more.  He is completely obsessed and passionate about providing all the agents and employees in the company with top-notch technology, the best possible tools, and the absolute very best training to excel in their careers and grow their businesses.

In 2012, Lamacchia Realty launched REAL Training, a program for agents that provides ground-level training conducted by Anthony and members of his leadership teamwith proven track records.  With the ever-evolving real estate industry at hand, Real Trainings are consistently updated with tactics and strategies that are applicable to the current market trends.  This program is unparalleled on a national level and has increased the success of company agents on an exponential level. In 2015 Lamacchia started REAL Training and Systems Inc. which provides training to agents inside Lamacchia Realty and outside of Lamacchia Nationally. To date over 50 companies have purchased training from this company.

Along with REAL Training, the company has been investing heavily in the Salesforce CRM platform which is widely regarded as the top CRM in the world. Anthony’s vision  was to build a customized system with cutting-edge mobile capabilities that agents could use to their advantage and so management could run the company from both the office as well as remotely from mobile devices.   That goal has been achieved as the company runs on it and agents use it every day to Get More Organized.

Anthony is also involved and very passionate about advocating for home ownership, real estate development, tax policies related to Real Estate and fellow Realtors. He has traveled to Washington, DC multiple times to meet with members of Congress, Senators, and various regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending.

Anthony serves on many committees and groups within the Realtor Organization.  He has been a part of the Government Affairs Committee with the Massachusetts Association of Realtors® which he’s served on since 2012.  He served as Chairman of that committee in 2018. He has been serving on the Massachusetts Association of Realtors Board of Directors since 2013, the National Association of Realtors® Lending and Finance Committee since 2015 and the Real Valuations Committee.  He has also served on the Greater Boston Association of Realtors Government affairs committee and the Northeast Association of Realtors Education Committee.  In addition, Anthony is a President’s Circle member of the Realtors® Political Action Committee, which gives financial support to members of Congress who support real estate causes.

In 2018, Anthony was nominated for Inman’s Most Innovative Broker-Owner due to the REAL Training Program and growing online platform of how-to videos for real estate agents.

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Hollywood, Florida

Secrets of Top Selling Agents Hollywood Florida

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques
  • Discover five ways to generate leads with Instagram
  • Implement a strategy to turn open houses into lead generation events
  • Perfect your Facebook strategy
  • Become a local real estate video superstar and generate more leads than you ever imagined

Licensed managing broker and REALTOR®, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free Parking and Free continental breakfast begins at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

Troy, Michigan

Secrets of Top Selling Agents Troy Michigan

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free self-parking and continental breakfast at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

Pomona, CA

Secrets of Top Selling Agents Pomona

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event.

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads.
  • Convert FSBOs and expired listings.
  • Turn three hours a week into profit.
  • Use 6 powerful closing scripts.
  • Make more and work less.
  • Plus more proven tips and secrets!

Come early—Free continental breakfast starting at 8 a.m.

Program begins promptly at 9 a.m. Brought to you by Homes.com and California Regional MLS.

Kansas City, KS

Secrets of Top Selling Agents Kansas City

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Parking provided by Homes.com.

Free breakfast begins at 8 a.m. and Secrets of Top Selling Agents begins promptly at 9 a.m.

San Diego, CA

Secrets of Top Selling Agents San Diego

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event. Secure your seat TODAY!

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads
  • Convert FSBOs and expired listings
  • Turn three hours a week into profit
  • Use 6 powerful closing scripts
  • Make more and work less
  • Plus more proven tips and secrets!

Don’t miss this event.

Come early—Free continental breakfast starting at 8 a.m. and complimentary self-parking!

Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi




VIP Pass

$199

VIP's only

  • VIP Entrance
  • VIP Seating
  • Custom Swags
  • Free Wifi