Anthony Lamacchia

About Anthony

Anthony is the Broker/Owner and CEO of the Lamacchia Companies, Lamacchia Realty, Lamacchia Property Management, Lamacchia Development, and REAL Training and Systems Inc.  Currently, Anthony spends his time running the companies, training agents and his national coaching customers, and strategically planning for the future.   Given the size of the company and its rapid growth, he spends most of his time working on Lamacchia Realty with his leadership team which is what it all started with and what feeds the other companies.  Anthony is considered an industry expert, having done hundreds of television appearances on local news and many speaking engagements at national industry conferences, such as the National Association of Realtors Annual Conference, Zillow Conference, Inman News Summits, RIS Media and more.  He is completely obsessed and passionate about providing all the agents and employees in the company with top-notch technology, the best possible tools, and the absolute very best training to excel in their careers and grow their businesses.

In 2012, Lamacchia Realty launched REAL Training, a program for agents that provides ground-level training conducted by Anthony and members of his leadership teamwith proven track records.  With the ever-evolving real estate industry at hand, Real Trainings are consistently updated with tactics and strategies that are applicable to the current market trends.  This program is unparalleled on a national level and has increased the success of company agents on an exponential level. In 2015 Lamacchia started REAL Training and Systems Inc. which provides training to agents inside Lamacchia Realty and outside of Lamacchia Nationally. To date over 50 companies have purchased training from this company.

Along with REAL Training, the company has been investing heavily in the Salesforce CRM platform which is widely regarded as the top CRM in the world. Anthony’s vision  was to build a customized system with cutting-edge mobile capabilities that agents could use to their advantage and so management could run the company from both the office as well as remotely from mobile devices.   That goal has been achieved as the company runs on it and agents use it every day to Get More Organized.

Anthony is also involved and very passionate about advocating for home ownership, real estate development, tax policies related to Real Estate and fellow Realtors. He has traveled to Washington, DC multiple times to meet with members of Congress, Senators, and various regulatory agencies to defend homeownership, distressed homeowners, and mortgage lending.

Anthony serves on many committees and groups within the Realtor Organization.  He has been a part of the Government Affairs Committee with the Massachusetts Association of Realtors® which he’s served on since 2012.  He served as Chairman of that committee in 2018. He has been serving on the Massachusetts Association of Realtors Board of Directors since 2013, the National Association of Realtors® Lending and Finance Committee since 2015 and the Real Valuations Committee.  He has also served on the Greater Boston Association of Realtors Government affairs committee and the Northeast Association of Realtors Education Committee.  In addition, Anthony is a President’s Circle member of the Realtors® Political Action Committee, which gives financial support to members of Congress who support real estate causes.

In 2018, Anthony was nominated for Inman’s Most Innovative Broker-Owner due to the REAL Training Program and growing online platform of how-to videos for real estate agents.