Gary Keller & Jay Papasan

Tackle Tough Times with 12 Tactics from SHIFT
Tackle Tough Times with 12 Tactics from SHIFT

Tackle Tough Times with 12 Tactics from SHIFT

Gary Keller & Jay Papasan

December 2010

Gary Keller

Founder and Chairman of the Board Keller Williams® Realty, Inc.

Jay Papasan

Vice President of publishing and executive editor Keller Williams® Realty, Inc.

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In this special edition of the Secrets of Top Selling Agents Webinars, Gary Keller founder of Keller Williams® Realty, Inc. and best-selling author, will join us for an exclusive interview! Along with co-author Jay Papasan, Gary will discuss the 12 tactics crucial for success in real estate from SHIFT: How Top Agents Tackle Tough Times, a book written specifically to address the current shift in the real estate world, while also providing agents with tactics to guide them through future shifts.

In this Webinar, Gary and Jay will discuss 12 tactics from SHIFT:

  1. Get Real, Get Right – Mindset and Action
  2. Re-Margin Your Business – Expense Management
  3. Do More with Less – Leverage
  4. Find the Motivated – Lead Generation
  5. Get to the Table – Lead Conversion
  6. Catch People in Your Web – Internet Lead Conversion
  7. Price Ahead of the Market – Seller Pricing Strategies
  8. Stand Out from the Competition – Seller Staging Strategies
  9. Create Urgency – Overcoming Buyer Reluctance
  10. Expand the Options – Creative Financing
  11. Master the Market of the Moment – Short Sales, Foreclosures, and REOs
  12. Bulletproof the Transaction – Issues and Solutions

As vital to the real estate industry as when it was originally released in 2008, SHIFT addresses the current market, and the tactics included are derived from the shared experiences of hundreds of top agents, who have survived and thrived through difficult markets. The book explains a timeless strategy for long-term success by teaching agents to get back to the basics and rely on foundational models.

Because of the slowing U.S. real estate market, many real estate agents are considering exiting the business altogether. With SHIFT, the agents who are committed to a successful real estate career can learn how to survive a market shift and power through the difficult times in the market. In addition, the mortgage industry meltdown and the credit crunch are high-profile, and timely news issues with far-reaching implications on the broader economy. For consumers, the book provides agents with knowledge on how to maneuver well in terms of pricing and setting themselves up for a sale in this market.

Shifts happen! Survive this uncertain market and be ready for the next market shift by attending this EXCLUSIVE Webinar. Hurry, spaces are limited, register today!

About Gary Keller:

Gary Keller is a self-made multimillionaire and founder and chairman of the board of Keller Williams® Realty Inc. He has 25 years of industry and investing experience, and his first two books, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor both enjoyed multiple weeks as national bestsellers, as did a third book, FLIP: How to Find, Fix, and Sell Houses for Profit, on which he collaborated.

About Jay Papasan:

Jay Papasan is vice president of publishing and executive editor at Keller Williams Realty, and oversees research for the coursewriting and franchise operations divisions. He is a co-author with Gary Keller and Dave Jenks on the New York Times, Wall Street Journal and BusinessWeek best-selling books The Millionaire Real Estate Agent and The Millionaire Real Estate Investor. He also collaborated with Rick Villani and Clay Davis to write FLIP: How to Find, Fix, and Sell Houses for Profit, also a New York Times best-selling book.


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