Real World vs. Virtual World Tools. Find the Balance
Kris Berg
Co-owner and Designated Broker, San Diego Castles Realty
sandiegocastles.com
Kris Berg has not thrown the baby out with the bath water-she uses what works. That means everything from “sticks in the yard” and glossy print brochures to blogs and tweets.
Agents must be “tweeners”: fully conversant with the virtual world and emerging technologies and energetically using strategies that have worked in the real world for decades.
Kris faces this balancing act with inspiring discrimination and creativity. She knows it’s a dynamic process. Marketing channels multiply and require constant re-evaluation. Some technology may be right for your skill set but not for others.
“We have no trouble throwing money at faceless shares of stock, but agents are frightened of investing in themselves. If you fear that, you’re not thinking like a business person.” Kris puts real world investment dollars in herself and her team.
Kris will show you how to find the right mix of the new and virtual and the tried and true for maximum success for your real estate business in this free webinar!
This Free Webinar will cover:
- Brand Building
- Setting priorities – where to start
- What works in the Real World
- What works in the Virtual World
- What doesn’t work in either world
- Speaking the (Virtual World) lingo
- Investing in self and team
About Kris
Kris Berg is Designated Broker and co-owner of San Diego Castles Realty in San Diego, California. Together with her husband, Steve, she has been representing buyers and sellers throughout San Diego County for more than a decade. They recently founded San Diego Castles Realty on the premise that, through a smaller, leaner, more progressive and consumer-focused business model, they would be better able to deliver superior, personalized service to their clients. After all, helping people buy and sell properties is their only business.
Kris began her real estate career as an agent with a large, locally-owned company. She later associated with an independently-owned national franchise and finally with Prudential California Realty. Having experienced first-hand a variety of brokerage models, Kris remains passionate in her desire to create an environment in which ethics, integrity and the customer are at the center of each transaction.
Kris readily admits that she often feels like she is desperately clutching the back bumper of a runaway technology bus for dear life, but she is tenacious and has (so far) managed to hang on. While her company boasts a few bricks and a little mortar, their approach is “virtually” focused in response to evolving consumer needs and changing industry dynamics. Darwin would be proud.
She also has a well-documented blogging addiction. Kris is the mastermind behind and the main contributor to the locally-focused real estate blog, The San Diego Home Blog. In addition, she is a contributing columnist for Inman News.
Kris holds a Masters Degree in Civil Engineering and prior to entering real estate, actually used that degree for its intended purpose. She held the title of Deputy Director with the City of San Diego’s Engineering Department, and later consulted in the private sector, ultimately as the owner of her own consulting firm, specializing in long-range traffic forecasts and development impact studies. Ironically, it turns out that predicting travel behavior is not much different than predicting real estate market trends. Real estate simply gives her an opportunity to be wrong about the future of something else.
In her spare time, she applies a method acting approach to her role of mother to two teenaged girls. It is experimental theater at its worst.
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Hi Deb! Looking forward to hearing Marki, hope to be with you, again, in 2020. I’m actually teaching a lot on “Rightsizing a Downsizing Generation, which is probably a good session! Happy Thanksgiving and I hope you have a wonderful holiday season…Pam Ermen
I think I already registered for a webinar that was suppose to start at 1pm eastern time. I have not received a text and I cannot find the info or link to get on this webinar. Fan you tell me what I did wrong?
Is there a replay of the webinar
Great information, love the new tools…thanks!
I run an elite business mastermind and am considering bringing in a speaker. I would like information about the cost associated? We have our events in beautiful locations.
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Aloha Shannon!
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Will attend
Excited to learn from you!
Looking forward to this Webinar because I have moved to a new area and need help getting a foot-hold.
Is there any way for us to get a copy of the Scripts for Success books that Howard had? Dale Schaechterle, a Star Power Star, has mentioned this so many times and I would love to be able to have this as a resource for our agent in our office. Thank you for any help you can give!
~Claire
Hi Steve,
I am the Education Director for the Buffalo Niagara Association of Realtors. We have scheduled training at our Association on April 30th and I believe you will be the trainer for the program. Not sure if Beth emailed you the outline that she emailed me but I will attached it. Did you have any other Association submit the program for DOS approval in New York? If so do you have the course code? we would like to offer free ce credit for this program and I would need to submit the outline along with a brief description of the program. Also I would need to submit you as an technical instructor so you can teach the program. I would need a resume and have you fill out the technical application which I will also attach it. Please give me a call if you have any other questions or concerns at 716-636-9114 or my cell 716-440-5734
Looking forward to the webinar on March 25th.
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looking forward to it…
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attempting to register for the 15th at 1:00…
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already registered; don’t see a link to join webinar…
how do I get in — I registered a few days ago
570-220-2897
I missed the webinar. 20 Ways to Repurpose Video Content to Get Found and Hired – where do I go to see replay?
Every webinar I attend I learn something that is very useful. Looking forward to this one.
thank you for this information how do i apply
Is there a fee for this platform?
I have a listing appointment, but very interested. If I can’t make this webinar will t here be others?
I want to attend
Would like to please attend webinar by Mr. Kohler tomorrow, April 28th.
Thank You!
Todd
Thanks for the opportunity to learn.
Looking forward to it.
Looking forward to the session.
Lee Givens
I entered “Broker” because I’m an Associate Broker but not sure if you meant Broker OWNER as it was not clear. Thank you, Julie
WHAT is the link to the webiar? I registered & got no response.
could not join because of bad storm going over Sealy,TX – can you send video link?
Hi! Is there a recording of the webinar that Mark Kohler did on April 28th please?
thank you!
Looking forward to it
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I signed up last night but did not receive any email about it for any link. Can you please send me a link to this for today? Thank you
I have appts this afternoon.
Will I be able to view this webinar at a later date?
I have tried to register a couple of times and the fields are missing. I would love to get a copy of a recording of your webinar if possible!
Thank you!
Tried to register but not able to get confirmation
there is no link to register for this, just the leave a reply section.
please advise.
Thanks
Is there a fee for this webinar?
Excited about this webinar plan and pivot sounds amazing as with any of your Tom Ferry trainings!
It won’t let me register
I tried to register days ago and the message was “Please Wait.” I have tried twice today and received the same message with no access.
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thank you so much at of all the webinars i have watched this one helped me the most. i am not so nervous about getting started
I enjoy the various scripts and believe this is the correct to follow in working with buyers and sellers.
Great webinar. Thank you Shannon for sharing valuable information. I am based out of Los Angeles and the competition here is fierce. Having a plan will help me stand above the crowd You also helped me get granular with my goals and business plan. I am going to look into a marketing plan with homes.com as well.
Again, thank you and enjoy your time in Hawaii!
Thanks for sharing.
I am interested in Increase Open House Attendance with Facebook Ads.
Looking forward to your webinar.
When is the seminar
I’d like to register for this event:
Increase Open House Attendance with Facebook Ads
Tristen Sutton
Thanks,
Thank you!
Looking forward to the webinar.
This form
Will not allow me to register without country listed but the drop down menu didn’t work
I’m looking forward to this training. I’m not thrilled to hear iBuyers are back. Wonder what they are going to do differently and how I can come out on top!
I look forward to this webinar. I sat in on another live session on FB with Marki…she’s great!
Please confirm webinar registration. I think I did it properly, however it said leave a reply?
I am excited about this presentation!
I’m looking forward to this event!
I’ve tried to register for the webinar since yesterday! Trying this link to register now.
Please send me the recording.
Looking forward to this webinar.
Looking forward to your webinar
Howard had a brilliant response to the “can you cut your commission” question/objection. Where can I find that in print, audio or video?
Is this free?
tax strategy webinar
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I register 3 times and i was not able to connect to the webinar. never received confirmation.
Thanks for the opportunity to learn new skills to improve my professional development of twenty five years.
Looking forward to hearing all of Tristan’s secrets!
Look forward to learning more and applying it to my business!
Can’t wait for this class! Thank you!!
I missed this already – will it be archived? Can I watch at a later date? Thanks, Lou
I missed this seminar – can I get a link to an archived version?
Hi, I’m interested to know more about your social media training program.
RSVP for Winning the Listing and Getting Your Offer Accepted in Today’s Climate
attempting to register for 10/21 @ 1:00 EST
Thank you for this content! I’m so happy I tuned in! Y’all are wonderful!
looking forward to learning new strategies
Looking forward to the Webinar. Santa Clara California.
Have not got confirmation am I registered
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I’d like to register for this webinar. Sounds great!
Thanks so muxh! I’m looking fired to this!!
looking forward to this one
I am never able to complete a registration on your website. I click on register now and it always brings me to this site to post a comment, but never get a registration confirmation or link to attend the seminar.
Tried several times to register for this webinar and no where to put in my info to register…….
Will this be recorded so I can see it since I am to late.
Please send me a copy of the handouts that were mentioned in the webinar.
THE WEBINAR WAS VERY INFORMATIVE. WOULD WATCH IT AGAIN. SHE MENTIONED A LOT OF GOOD POINT. i.e. WHEN THE SELLER NEED TO HOLD THE PROPERTY FOR A MONTH.
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Looking forward to hearing your nuggets of wisdom Larry.
Looking forward to adding to my tool kit.
Looking forward to the webinar
Looking so forward to this; having trouble registering…
I tried to register several times, it wont go past please wait.
Thank you for offering this webinar. I look forward to hearing Rob’s insights on our new normal.
Looking forward to hearing your take on what lies ahead.
I want to view the recording of Post COVID Real Estate – It Will Never Be the Same by Rob Levy. I enter my information but nothing happens. How can I access this recording?
Looking forward to the Webinar.
Please send me a recording of the webinar I missed yesterday. I was sorry I had to miss the webinar.
Hello,
Would you be able to email me the listing sheet Howard referenced when a seller makes initial contact? Thank you, Peter
Looking forward to listening to what all speakers have to say.
I would like to register. I am unable to
Looking forward to it!
I am having trouble watching webinars that are send to my email.
Specifically I am trying to watch the webinar of Mitch Ribak how-to-make-100k-a-year-working-4-hours-a-day
Which was emailed to me but I cannot click on the “watch webinar” button. Any idea why that is?
I am using an iPhone.
I would like to attend
I can see how it would be a juggling act for someone to run a real estate business. That’s why I’d like to work with an agent who is not the boss. They have more time to be with me and help me find the perfect home.