Negotiating and Handling Objections
Orly Steinberg, Melinda Estridge, & Judy Markowitz
CRS, GRI, NUMBER1EXPERT®
Coldwell Banker Residential Brokerage, Ringwood, NJ
The Estridge Group, Long and Foster Realtors, Bethesda, MD
Broker/Owner, Energized Realty Group, Queens, NY
CRS, GRI, SRES
A crucial part of the sales process is the negotiation phase, and it is poor negotiating skills that most often lead to lost sales. This Webinar will offer agents a chance to ask our experts the tough questions they have been asked by clients; Orly, Melinda and Judy will give you plausible and professional answers to these hard-to-answer questions.
Good objection handling skills are crucial to success in real estate as well. If an agent is unable to come back with a good answer to the statement: ‘I think it’s too expensive,” they will lose the sale so quickly, that they might as well have answered ‘Yes, prices are quite high aren’t they!’ Whatever objection a potential client could come up with, Orly, Melinda and Judy will give you scripts to handle these situations.
Normally, opportunities to ask your negotiation and objection questions to this panel of highly experienced real estate experts only occur at expensive real estate conferences that spend both your money and your valuable time. Ask Orly, Melinda and Judy your questions FREE at the next Secrets of Top Selling Agents Webinar.
About our panel:
Formerly an assistant camera woman and electrician for ABC World News in New York and Israel, Orly holds a broker’s license, is a Certified Residential Specialist (CRS), and has her Graduate Realtor Institute (GRI) designations. She is a member of the Platinum Level Million Dollar Club and is StarPower Star and NUMBER1EXPERT®. Orly also holds the CDPE designation (Certified Distressed Property Expert)
Maryland native Melinda Estridge has been selling Washington D.C. area real estate most of her adult life. Her team produces about $60 million a year. Her sharp interior decorating and landscaping skills have helped her clients create dream homes; a skill she also uses to buy homes herself, fix up, and sell again. She’s a NUMBER1EXPERT and not only that: a Washington, D.C. area expert.
Judy grew up in a city housing complex in. Queens NY, and was, as she calls it, an “apartment girl” all her life. Then in 1985, at 23 years old, and after working two years in outside sales, Judy purchased her first home. The experience was awful, and the limitations of her then job added to her decision to get in to real estate. Judy credits her success to a strong “have to,” a caring and inspiring mentor, and a commitment to scripts and dialogues. Judy leads the Energized Realty Group™ and consistently ranks number one in her state’s organization and among the top 25 in the country for her franchise. Today her “have to” is her daughter Jolie, who, at age 11, recently told her mom , that she views herself as a businesswoman and would like a real job on the team!