Michael LaFido

How to Break into the Luxury Market Today
How to Break into the Luxury Market Today

How to Break into the Luxury Market Today

Michael LaFido

February 2021

This webinar is for the agent or team leader that is interested in selling more high end and luxury homes. In this training we focus on the three easy ways agents can make more money in the next year while working smarter not harder.

  • Increase Your Average Sale Price by Attracting More Luxury Listings.
  • Sell More Homes By Marketing Your Luxury Listings.
  • Increase Your Conversion with Prospective Clients.

You will learn proven techniques to not only break into the higher end market…but more importantly dominate it!

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About Michael

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes and FOX News Chicago Business Hour. He is also the author of the books “Luxury Listing Specialist”, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home. Michael, the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ in 2018 by the International Property Awards.

Michael has created the nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE). This certification establishes an in-depth and detailed set of standards for agents that represent luxury homes, and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com). Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

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Hollywood, Florida

Secrets of Top Selling Agents Hollywood Florida

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques
  • Discover five ways to generate leads with Instagram
  • Implement a strategy to turn open houses into lead generation events
  • Perfect your Facebook strategy
  • Become a local real estate video superstar and generate more leads than you ever imagined

Licensed managing broker and REALTOR®, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free Parking and Free continental breakfast begins at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

Troy, Michigan

Secrets of Top Selling Agents Troy Michigan

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free self-parking and continental breakfast at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

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Secrets of Top Selling Agents Pomona

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event.

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads.
  • Convert FSBOs and expired listings.
  • Turn three hours a week into profit.
  • Use 6 powerful closing scripts.
  • Make more and work less.
  • Plus more proven tips and secrets!

Come early—Free continental breakfast starting at 8 a.m.

Program begins promptly at 9 a.m. Brought to you by Homes.com and California Regional MLS.

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Secrets of Top Selling Agents Kansas City

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Parking provided by Homes.com.

Free breakfast begins at 8 a.m. and Secrets of Top Selling Agents begins promptly at 9 a.m.

San Diego, CA

Secrets of Top Selling Agents San Diego

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event. Secure your seat TODAY!

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads
  • Convert FSBOs and expired listings
  • Turn three hours a week into profit
  • Use 6 powerful closing scripts
  • Make more and work less
  • Plus more proven tips and secrets!

Don’t miss this event.

Come early—Free continental breakfast starting at 8 a.m. and complimentary self-parking!

Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi




    VIP Pass

    $199

    VIP's only

    • VIP Entrance
    • VIP Seating
    • Custom Swags
    • Free Wifi