Kelly Mitchell

7 Ways to Find Your Niche and Own It!
7 Ways to Find Your Niche and Own It!

7 Ways to Find Your Niche and Own It!

Kelly Mitchell

June 2014

Having a niche is critical to cultivating recall. Think about it. A buyer goes through open house after open house, collecting cards, having brief conversations and at the end of the week, might remember one person and have a stack of business cards with no memory of the others. In fact buyers complain that so many agents share the same message and tout the same “refer me someone and I’ll be your friend forever” message it’s impossible to even remember the ones you actually like.

Without a niche you become a pebble on the beach of real estate agents. With it both your name and company rise to the top of your audience’s mind. In this webinar we’ll discuss ways to illuminate possibilities and create your niche. Will also talk about the positives when it comes to the social channels, web marketing and getting to word out. The object is to start conversations and bring traffic back to you while keeping your passion alive and continue to make your business one the most incredible experiences for you as an entrepreneur.

About Kelly Mitchell aka “The Caffeinator”®

Notable Highlights:

  • CEO of CaffeinatorTV
  • Founder, host and producer, Agent Caffeine and BreveTV
  • Named to Inman’s 100 Most Influential list (2013 and 2014)
  • Ranked 8th in the social media segment of The Swanepoel 200 Most Powerful People in Real Estate
  • Blogger for the Huffington Post, Hawaii
  • Co-authored the Swanepoel Technology Report
  • Contributor to REAL: A Path to Passion, Purpose and Profits in Real Estate

Kelly  is an entrepreneur, marketer, digital strategist, consultant, writer and speaker. She is the CEO of CaffeinatorTV, a media company. She founded, hosts and produces: Agent Caffeine ( The real estate industry’s #1 webcast and podcast for innovation, best practices and strategy.), and BreveTV (for entrepreneurs), live recorded and syndicated weekly broadcasts. She draws from 25+ years of strategic marketing, business development and digital marketing expertise. Her background includes successfully launching multiple startup companies each in a unique industry including technology, marketing and real estate. She been named to Inman’s 100 Most Influential list for both 2013 and 2014 and was named 8th in the social media segment of The Swanepoel 200 Most Powerful People in Real Estate .. You can find her on Google + . She is also a blogger for the Huffington Post Hawaii. She Co-Authored the Swanepoel Technology Report and was a Contributor to REAL: A Path to Passion, Purpose and Profits in Real Estate. She resides in Hawaii Kai on the island of Oahu. Currently licensed in the State of Hawaii, she’s been in the top 3% of Oahu Agents for several years prior to winding down her real estate business.

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Hollywood, Florida

Secrets of Top Selling Agents Hollywood Florida

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques
  • Discover five ways to generate leads with Instagram
  • Implement a strategy to turn open houses into lead generation events
  • Perfect your Facebook strategy
  • Become a local real estate video superstar and generate more leads than you ever imagined

Licensed managing broker and REALTOR®, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free Parking and Free continental breakfast begins at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

Troy, Michigan

Secrets of Top Selling Agents Troy Michigan

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Free self-parking and continental breakfast at 8 a.m.

Secrets of Top Selling Agents begins promptly at 9 a.m.

Pomona, CA

Secrets of Top Selling Agents Pomona

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event.

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads.
  • Convert FSBOs and expired listings.
  • Turn three hours a week into profit.
  • Use 6 powerful closing scripts.
  • Make more and work less.
  • Plus more proven tips and secrets!

Come early—Free continental breakfast starting at 8 a.m.

Program begins promptly at 9 a.m. Brought to you by Homes.com and California Regional MLS.

Kansas City, KS

Secrets of Top Selling Agents Kansas City

At this live training session, Marki Lemons-Ryhal will help you create a real estate sales funnel to finance your dreams. Start earning the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

You don’t want to miss this free 3-hour training event where you will learn how to:

  • Expand your social media reach and influence with proven Instagram techniques.
  • Discover five ways to generate leads with Instagram.
  • Implement a strategy to turn open houses into lead generation events.
  • Perfect your Facebook strategy.
  • Become a local real estate video superstar and generate more leads than you ever imagined.

Licensed managing broker, REALTOR®, and avid volunteer, Marki Lemons-Ryhal is dedicated to all things real estate.

Come early—Parking provided by Homes.com.

Free breakfast begins at 8 a.m. and Secrets of Top Selling Agents begins promptly at 9 a.m.

San Diego, CA

Secrets of Top Selling Agents San Diego

Make $50,000 at Your Next Open House!

At this live training session, top agent and real estate speaker Sherri Johnson will teach you how to develop unique selling styles and techniques for converting even the toughest open house leads into listing appointments. In this fast-paced class Sherri will show you how to maximize results at your next open house and her secrets for making $50,000 or more! You don’t want to miss this 3-hour training event. Secure your seat TODAY!

In this free training session, Sherri will teach you how to:

  • Create a pipeline worth over $10 million in listing and buyer leads
  • Convert FSBOs and expired listings
  • Turn three hours a week into profit
  • Use 6 powerful closing scripts
  • Make more and work less
  • Plus more proven tips and secrets!

Don’t miss this event.

Come early—Free continental breakfast starting at 8 a.m. and complimentary self-parking!

Student Pass

$99

Bulk Order

  • 20x Free Entrance
  • 20x Regular Seating
  • Custom Swags
  • Free Wifi




VIP Pass

$199

VIP's only

  • VIP Entrance
  • VIP Seating
  • Custom Swags
  • Free Wifi