Kelly Mitchell

7 Ways to Find Your Niche and Own It!
7 Ways to Find Your Niche and Own It!

7 Ways to Find Your Niche and Own It!

Kelly Mitchell

June 2014

Having a niche is critical to cultivating recall. Think about it. A buyer goes through open house after open house, collecting cards, having brief conversations and at the end of the week, might remember one person and have a stack of business cards with no memory of the others. In fact buyers complain that so many agents share the same message and tout the same “refer me someone and I’ll be your friend forever” message it’s impossible to even remember the ones you actually like.

Without a niche you become a pebble on the beach of real estate agents. With it both your name and company rise to the top of your audience’s mind. In this webinar we’ll discuss ways to illuminate possibilities and create your niche. Will also talk about the positives when it comes to the social channels, web marketing and getting to word out. The object is to start conversations and bring traffic back to you while keeping your passion alive and continue to make your business one the most incredible experiences for you as an entrepreneur.

About Kelly Mitchell aka “The Caffeinator”®

Notable Highlights:

  • CEO of CaffeinatorTV
  • Founder, host and producer, Agent Caffeine and BreveTV
  • Named to Inman’s 100 Most Influential list (2013 and 2014)
  • Ranked 8th in the social media segment of The Swanepoel 200 Most Powerful People in Real Estate
  • Blogger for the Huffington Post, Hawaii
  • Co-authored the Swanepoel Technology Report
  • Contributor to REAL: A Path to Passion, Purpose and Profits in Real Estate

Kelly  is an entrepreneur, marketer, digital strategist, consultant, writer and speaker. She is the CEO of CaffeinatorTV, a media company. She founded, hosts and produces: Agent Caffeine ( The real estate industry’s #1 webcast and podcast for innovation, best practices and strategy.), and BreveTV (for entrepreneurs), live recorded and syndicated weekly broadcasts. She draws from 25+ years of strategic marketing, business development and digital marketing expertise. Her background includes successfully launching multiple startup companies each in a unique industry including technology, marketing and real estate. She been named to Inman’s 100 Most Influential list for both 2013 and 2014 and was named 8th in the social media segment of The Swanepoel 200 Most Powerful People in Real Estate .. You can find her on Google + . She is also a blogger for the Huffington Post Hawaii. She Co-Authored the Swanepoel Technology Report and was a Contributor to REAL: A Path to Passion, Purpose and Profits in Real Estate. She resides in Hawaii Kai on the island of Oahu. Currently licensed in the State of Hawaii, she’s been in the top 3% of Oahu Agents for several years prior to winding down her real estate business.

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Portland, Oregon

Increase Your Presence and Leads Quickly with Instagram & IGTV

Create a real estate sales funnel to finance your dreams. Earn the income you deserve as she shows you how to accelerate your lead generation and implement a strategy to turn open houses into lead generation events with Instagram, Facebook, and the power of video content.

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